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Read in-depth reviews of our favorite insurance brands of 2023.
Last Updated: August 2025
Available in 49 states, Ethos offers both term life and whole life insurance policies for adults ages 20 to 85. Applicants are never required to take a medical exam; in fact, it only takes about 10 minutes to apply online, with Ethos notifying most applicants of their approval status in seconds.
Available in all 50 states, Ladder is a life insurance agency specializing in flexible term life insurance policies. Policyholders can purchase coverage anywhere from $100,000 to $8 million, with the option to adjust their coverage amount at any time during their term.
Fabric is the new life insurance arm of Gerber, the popular family- and baby-care brand that’s been around for over 50 years. Fabric offers term life insurance policies for most Americans between 20 and 60 years old. Available in 44 states, applicants can request a wide variety of coverage, ranging anywhere from $100,000 to $5 million.
SelectQuote is a life insurance broker operating in 49 states that helps customers find affordable life insurance policies from a large network of insurance partners. SelectQuote applicants have three main policy types to choose from, including term life insurance, whole life insurance, and final expense insurance.
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